As reported by esmtb.com, BMC Factory Racing is making a significant move, consolidating its XCO and gravel disciplines under a single 'off-road team' identity. This strategic evolution aims to reinforce their commitment to off-road cycling, reflecting a growing trend within professional mountain biking where teams are increasingly establishing a presence in both XCO and gravel.
The core XCO program remains robust, featuring established riders such as Loana Lecomte, Jordan Sarrou, Titouan Carod, and Luke Wiedmann. A major highlight of this expansion is the addition of Marta Torà Milà and Roman Holzer, who will represent the team in key international gravel events. This move significantly broadens BMC Factory Racing's competitive reach.
By unifying these disciplines, BMC embraces a coherent global off-road concept, aligning both sporting and branding strategies. This approach underscores the evolving landscape of modern mountain biking, advocating for a single team with a common vision to compete across all types of off-road terrain.
Source: esmtb.com